Halo Top is a luxury brand ice cream that likes to have a bit of fun with its branding. With their playful vibe in mind, I created a concept that captured that luxurious hilarity.
Focusing on Halotop's unique non-dairy flavors, straight out of a lactose intolerant person's dream(It's me. I'm the lactose intolerant person). In this dreamy concept I kept it light and airy with minimal shapes and lots of negative space. Halotop's signature gold rounds out the styleframes with that luxury feel.
We focus on Halotop's "halo" that's on every one of their ice cream lids. Out of thin air, the halo reveals the ice cream along with abstract shapes that respresent the ingredients in that flavor.
But then it gets weird. In a surreal twist, a few cows slowly drift in to frame and bounce away like rubber. There's a slow-motion close-up of a cow getting squished against an invisible force-field protecting the ice cream. The cows bounce away like rubber. What the heck was that?! The next flavor is gracefully revealed as if nothing happened but quickly and suddenly the ice cream is bombarded by hundreds of cows bouncing off of the "force-field".
Unphased, the halo reveals the Halotop containers.
Also revealing that these flavors are non-dairy flavors that no milky cows have touched.
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Ice cream photography done by me with a Panasonic GH5
Halo & abstract gold objects were modeled & rendered in C4d
Chocolate almond crunch container texture created in Illustrator
Container designs and models were created by Robert Bisi in C4D and Illustrator
All lighting & texturing & rendering done by me in C4D
Cow squished with ncloth in Maya
Comping done in Photoshop
