software :: Cinema4d , Photoshop
render :: Octane
What would it look like if Play-Doh's audience was the adult creatives that grew up with the brand?
Answer: Quite Grimm....
British lady's voice over: "The stories we grew up with
were of fairy tales and happily ever after
but as we dive deeper in to the myth
we find the original stories weren't always full of laughter
stories like Rapunzel's curse".....
...."saw that her prince lost sight of his love"...
( & rough storyboards )